Saturday, March 29, 2008

TATA bought Jaguar and Land Rover...Now what??

At last the long time pending deal between Ford and TATA has passed through...but the million dollar question is 'not what??'. FORD bought these brands for $2.5 billion dollars and then invested $10 billion dollars in it which turned out to be a very bad business proposition. Although TATA bought it for $2.3 billion its still unclear why was TATA interested in this in the first place.
The only reason i can think of at this point is to get hands on experience knowing the foreign car market. This might also be a indication that TATA is eyeing to build world class cars to compete with car icons. If this is one of the factor then this is a big leap for an Indian company to take a challenge after it proved its caliber by making the world's cheapest car.

After Indians proved themselves in Information Technology, Nuclear power and Space sectors, its time to prove ourselves in Automobiles.
ALL THE BEST TATA MOTORS!!!!

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